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Embracing constraints

Embracing constraints

Constraints can be given (by a brief, a circumstance, a law of nature), but we can also create them on purpose, as a fuel for producing creative work.

Take for example the time constraint. What has a hard deadline, most often gets done. That makes a deadline such a crucial part of most projects. 

When I feel stuck with a particular task, one of the tactics I experiment with is adding an intentional constraint to the mix. It can be very deliberate, or even completely random. For example, while I was designing this blog, I spent countless hours fiddling with typefaces. Nothing made me happy. Then I decided to limit my options and only use the typefaces given by Squarespace (the blogging platform I use). But that didn’t satisfy me as well. Next, I decided just to use the typefaces provided by Typotheque, which is my favorite type foundry. And with that, I cracked it. Playing with constraints did the job for me.

Less money, scarce input or an incomplete creative brief. We can view those constraints as an obstacle, but we can also take them as an invitation to be leaner, resourceful or more interested.

It’s about perspective. And choosing it strategically to serve our goals.

Bryan Cranston on travel

Why I started a blog?

Why I started a blog?