Win Without Pitching is the training program founded by Blair Enns that helps creative professionals win more business at higher prices and lower cost of sale.
I’ve been subscribed to their newsletter and reading some of their articles, and it’s clear that they are excellent at what they’re are teaching. Following is a short excerpt from one of their recent newsletters, which I found useful.
It’s your job to win the right new business. That means engagements that meet the following four criteria:
- A proper-fit client that takes you one step closer to the strategic vision of the expert firm you are building
- At high-profit margin
- With low cost of sale
- And your firm positioned to have the greatest possible impact
If you’re an ambitious creative professional, check their website, and to begin with, give their free content a chance, it’s useful, insightful and actionable.